I'm a big fan of Marco Arment. I oppose SOPA. And I'm not a big fan of the MPAA. So, you can imagine how surprised I was to find myself offended when Marco wrote this piece earlier this month.
Marco presents the issue as having three key players:
- Congress
- The MPAA
- The Major Movie Studios
He outlines the improper relationship that the MPAA has with congress:
Such ridiculous, destructive bills should never even pass committee review, but we’re not addressing the real problem: the MPAA’s buying power in Congress. This is a campaign finance problem.
We can attack this by aggressively supporting campaign finance reform to reduce the role of big money in U.S. policy.
He goes on to characterize the MPAA as a hateful organization, and also reveals who he believes to be the men and women behind the curtain:
The MPAA is a hate-sink, a front to protect its members from negative PR. But unlike the similarly purposed Lodsys (and many others), it’s easy to see who the MPAA represents: Disney, Sony Pictures, Paramount, 20th Century Fox, Universal, and Warner Brothers. (Essentially, all of the major movie studios.)
So far, so good. The MPAA is without a doubt the studio system's hit man, and is tasked with protecting their collective monopoly. It has a well documented history of prejudice against independents, so I'm all for shedding light on the MPAA's blatantly prejudicial practices.
If you don't know much about what the MPAA is and who they represent, you're not alone. I highly recommend watching Kirby Dick's excellent documentary This Film Is Not Yet Rated.
Then we come to where Marco loses me. Sort of.
The MPAA studios hate us. They hate us with region locks and unskippable screens and encryption and criminalization of fair use. They see us as stupid eyeballs with wallets, and they are entitled to a constant stream of our money. They despise us, and they certainly don’t respect us.
Yet when we watch their movies, we support them.
I say sort of, because I don't disagree with everything he's saying. I too think region locks are dumb and ineffective. I also hate unskippable trailers on DVDs.
But as a filmmaker who has paid for feature film production out of his own pocket, I do respect the studios' desire to protect their intellectual property. I think they're going about it all wrong, but that doesn't mean they don't deserve the right to protect what's theirs.
I also reject the idea that by going to see The Girl with the Dragon Tattoo, I'm supporting the MPAA. The studios undoubtedly benefit from my patronage, but so too does David Fincher, and Rooney Mara, and the day player who's on a big set for the first time, and the grip who's just thrilled to have a steady gig. Are they all evil minions of the MPAA?
I feel a bit trapped between a rock and a hard place on this issue. I don't want to see SOPA and PIPA succeed, but I do want to be able to release my film in a way that protects my investment. I think Marco offended me by lumping the studios in with the MPAA wholesale. Yes, the MPAA does represent the major studios, but those studios are enormous organizations made up of thousands of people, some of whom just want to make movies.
Marco's solution is essentially to boycott the entire film and television industry:
So maybe, instead of waiting for the MPAA’s next law and changing our Twitter avatars for a few days in protest, it would be more productive to significantly reduce or eliminate our support of the MPAA member companies starting today...
For those of us who want to watch and make movies, that simply isn't going to work. In fact, it might just end up being counter productive. The web made waves by basically shutting down for the day. What do you think would happen if movie theaters went dark and TV turned to snow for a day? You think that'd make any headlines? I think Joe Taxpayer would be clamoring to pass SOPA and PIPA just to get How I Met Your Mother back on the air.
All that said, however, Marco does deserve credit for nailing the core issue here:
This is a campaign finance problem.
Yes, it certainly is. It's a problem that laws of any stripe can be bought by lobbyists. It's a problem that senators and congress(wo)men don't feel obligated to educate themselves on what's at stake. And it's a problem that an organization like the MPAA (and the studios by proxy) are more interested in prosecuting piracy than they are in preventing it.
Maybe we should be spending some of the money we're currently using to make criminals out of millions of Americans on developing a 21st century distribution model that is easy and empowering for consumers while still protecting filmmakers' investments.
Anyway, gotta get off my high horse now. I have an episode of Build & Analyze to listen to.