In our house, we've cut the cord on cable. (That's not entirely true, we actually get $10 worth of cable to take advantage of a $20 bundling discount, but the channels we get for that $10 are the same ones we'd be able to get with an HD antenna.) So, most of our TV consumption comes from non-traditional sources. The Apple TV is often at the center of our media experience, serving us purchased iTunes content, iTunes rentals, Netflix, YouTube, Vimeo, MLB and AirPlay content from iPad and iPhone apps. So, suffice it to say, we use it a lot. I don't have a new, 1080p Apple TV yet, but I do have the new interface installed on our A4 powered 720p version. I like it a lot, in spite of reports that Steve Jobs rejected it years ago.
But after using the new interface for a while, I'm even more convinced that the biggest missing feature of the Apple TV isn't in the software, and it's not on the box. It's on the remote. Apple is famous (infamous to some) for its minimalist approach to remote design, and there are a lot of folks who don't like the remote that comes with the Apple TV. (John Siracusa dissed it on last week's episode of 5by5's Hypercritical.) I actually don't mind the remote, and find myself using it far more often than I reach for my iPhone or iPad and launch the remote app, but it's definitely missing a button. The missing button is an essential one, and Apple knows it. How am I sure that Apple knows my missing button is essential? Because it's the only physical button on iOS devices:
The Home Button
Last night I had been watching a series of YouTube videos, following a chain of suggestions appearing after my last-watched video. I think it's a pretty common viewing experience for YouTube: you watch "David After Dentist," then YouTube suggests you watch "David After Dentist Remix," so you do, and so on, and so forth. (Note: this is just an example, I hate remixes. A lot.) Then I decided to switch over to Netflix, and watch something there. So, I hit the menu button and it backed up to my previous video. I hit menu again. And again. And 394 more times. (Alright, it wasn't 394, but it was a lot of times.) Finally, I got back to the Apple TV home screen. I selected Netflix, selected my instant queue, and selected something to watch.
I don't care how many buttons are on your remote, there's nothing minimalist about that number of keystrokes being required to get from one place to another. Hitting one button a dozen times is not simpler than hitting two buttons one time each.
Home and restore are key principals of the iOS experience. The home button takes you directly to the home screen, and when you launch an app, you expect it to restore you to what you were doing when you left. Let's go back to my experience last night, and this time imagine that the Apple TV remote has a home button, and restores the way iOS apps do. So, I've just watched "David After Dentist," and YouTube has suggested I watch "David After Dentist Remix." But I don't want to watch it right now, I want to watch Netflix. I hit the home button. Boom. I'm at the home screen. I select Netflix, and rather than having to select my instant queue, I'm taken right there because that's where I left it. I select something to watch and I'm off. Then, my movie or TV show ends, and I decide, "Hey, maybe I've been too hard on remixes. Let's give 'David After Dentist Remix' a try." So, I hit the home button again, select YouTube, and am taken right back to where I left off.
None of this is new or revolutionary. It's exactly how Apple's own iOS works, and the Apple TV should work that way too. Plain and simple.